Comments on: Using Twitter for Business

By: Evgeny

Evgeny — Fri, 14 Aug 2009 12:08:29 +0000

Absoulutely, Sergi. Would be happy to discuss the research with you.

By: Evgeny

Evgeny — Fri, 14 Aug 2009 12:05:49 +0000

Great comment, Paul. The importance of being genuine on Twitter came up very often in the interviews (including the one with you:-). Thanks.

By: Sergi Pujol

Sergi Pujol — Fri, 14 Aug 2009 08:41:53 +0000

Very interesting, indeed!!
We (I am a member of a Consortium of three partners) are negotiatings with EC a possible contract to perform a research project on use of social collaboration platforms, software and services for business purposes and enterprise development and growth across the EU-27.
Should that finally gets down in paper and signed, it would be interesting to benchmark our two research studies to come up with a more comprehensive picture of what is going on world-wide.
Sergi

By: Paul Hamel

Paul Hamel — Wed, 12 Aug 2009 01:51:41 +0000

Thanks for the insight! One additional item that is often missing from articles is the importance of business tweets coming directly from the voice of a high level executive in large businesses or founders in smaller companies.
Tweets help establish a company as experts, and the real experts are the people, not a PR representative. We found that followers quickly get the smell of ‘fake’ tweets rather than genuine thought leadership from the voice of the expert.
Cheers, Paul