Doctora en Ciencias Económicas y Empresariales, Dirección de Empresas, IESE, Universidad de Navarra Licenciada en Ciencias Económicas y Empresariales, Universitat Pompeu Fabra. Biography: Dr. Sieber is currently Associate Professor and Chair of the Department of Information Systems. She joined IESE in 2000. Previously, she was associate professor at University Pompeu Fabra. From 2001 to 2004 she was appointed as the Academic Director of the PwC-IESE ebCenter. In 2003, she was a visiting scholar at the Sloan School of Management, MIT. Dr. Sieber's areas of interest center on the interplay of strategic management and information systems, as well as on the role of new information and communication technologies (ICT) for organizational learning and innovation. She has studied problems of technology adoption and IS implementation in great depth. In her research, she highlights the need for an improved user knowledge about IS, especially if IS has a strategic role in the organization; she also claims that a more interdepartmental and collaborative approach of joint project accountability is needed. Dr. Sieber is currently looking into ICT-enhanced innovation and how the adoption of new technologies may change work-practices in enterprises. Dr. Sieber is especially interested in those industries that are being transformed by recent technological advances, such as telecommunication, banking, media and entertainment. Dr. Sieber has published scholarly and general articles in national and international journals, magazines and newspapers, and contributed to several books. Recently, McGraw Hill published her book "Los Sistemas de Información en la Empresa Actual: Perspectivas Estratégicas y Alternativas Tácticas", co-authored by Josep Valor and Valentín Porta. Areas of interest: * Strategic management and Information Systems * ICT-enabled innovation * Organizational learning * The impact of ICT on work-practices * Technology-driven industry transformation