Face IT – IESE Technology Blog
IT's all about business
IT's all about business
Oct 6th
I just read an interview with Steve Ballmer, which I found our now graduating GEMBA 2008 class could find interesting…. Do you remember our discussions about lock-in and market tipping strategies? Ballmer knows how to get the message out to the market! He talks about being “very present” in a variety of businesses (including music, gaming, operating systems, productivity tool, media, …), considering that “almost everything is entering into kind of a cycle of improvement, which is interesting”.Wonderful explanation! In addition, he makes some gorgeous comments about the success of Vista! GEMBAs, farewell, don´t forget us, and let´s meet online soon again!